Posts Tagged ‘youtube’

If you ask AOL, the third quarter was all about revenue, revenue, revenue; nevermind that big profit miss.

In the latest three-month period, the online media company grew advertising dollars at double the rate it did the quarter before, thanks largely to its takeover Adap.tv and video ad growth. But its slim profit — just 2 cents per share versus the 35 cents analysts were expecting — was a glaring eyesore at the bottom line.

The miss was largely because of restructuring costs and a goodwill impairment, which is when a company re-evaluates how much some of its assets are worth and has to swallow the decreased value of them if they’ve deteriorated.

In this case, the assets were Patch.com, the trouble local-news site that AOL has been scaling back in the latest quarter.

AOL didn’t provide a per-share profit number excluding those effects, but it said that its adjusted operating income rose 19%. The company will hold a conference call to discuss the results at 5 a.m. PT.

Overall, AOL said Tuesday that advertising revenue in the third quarter rose 14% percent to $386 million from a year earlier, doubling the rate of increase from the previous quarter.

Where did the ad growth come from? It wasn’t AOL’s traditional sources. Search revenue was up 3 percent year over year, and global display revenue was up 5 percent on AOL sites. Those are slower rates than the previous period.

But AOL said third-party network revenue was up 32%, “driven by growth in the sale of premium formats, primarily video, across our programmatic platform.”

AOL closed its deal to buy Adap.tv, a video-ad marketplace platform, for $405 million in cash and common stock. It was the biggest deal since Tim Armstrong took the helm of AOL from his post as Google’s advertising sales guru in 2009, eclipsing the $315 million spent on The Huffington Post in 2011.

The move underlined Armstrong’s priorities at AOL: not only in video ads but also in so-called programmatic ad models. Adap.tv is a programmatic video advertising firm, which means it uses software to automate the matching of buyers and sellers of ads.

But even without Adap.tv’s results, AOL’s growth in third-party network revenue led the revenue gains with a 17% climb.

Overall, AOL reported a profit of $2 million, or 2 cents a share, down from $20.8 million, or 22 cents a share, a year earlier. Revenue increased 6 percent to $561.3 million.

Analysts on Wall Street expected per-share earnings of 35 cents on revenue of $549 million, on average.
AOL still faces intense competition for ad dollars not only from traditional media companies but also from the likes of Google and Facebook, which are growing their ad businesses faster. AOL’s advertising revenue growth of 14 percent in the third quarter compares to Facebook’s 66 percent.

But AOL topped Google as the property with the most video ads watched in September, with 3.7 billion views compared to the YouTube parent’s 3.2 billion in ComScore’s Web video rankings for that month. In fact, those 3.7 billion ads were the largest number by a single property ever recorded by ComScore.

Google sites remained, by far, the top online video properties by unique viewers.

The higher restructuring costs in the latest period likely are related to substantial cuts at its local-news outfit Patch.com during the latest period, including layoffs. Last quarter, Armstrong said AOL would be removing costs from the operation and potentially exiting some of the hundreds of Patch local news sites.Among those let go was former Creative Director Abel Lenz, whom Armstrong fired off-the-cuff in front of the Patch team when Lenz reportedly ignored his boss’s instructions against recording the confidential meeting. Armstrong later apologized.

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Google has acquired gesture recognition startup Flutter. The San-Fancisco-based company is founded by Navneet Dalal and Mehul Nariyawala of Indian origin.

No details on the price or the terms of the deal have been released.

Flutter develops gesture recognition technology that controls popular apps like YouTube, Pandora and Netflix via webcam.

Announcing the deal on Flutter’s homepage, CEO Navneet Dalal wrote, “Today, we are thrilled to announce that we will be continuing our research at Google. We share Google’s passion for 10x thinking, and we’re excited to add their rocket fuel to our journey.”

A Google spokesperson too confirmed the deal to the media, “We’re really impressed by the Flutter team’s ability to design new technology based on cutting-edge research. We look forward to supporting and collaborating on their research efforts at Google.”

Flutter was received funding from the likes of Andreessen Horowitz, NEA, Spring Ventures and Y Combinator.The deal has tech circles speculating if the new tech will find its way into Google’s upcoming devices like Nexus 5.

Apple’s new iOS 7 mobile operating system has been wildly popular

As big as the lines outside Apple stores were for the launch of the company’s two new iPhones were last week, the virtual lines to download iOS 7 may have been even more impressive.

After iOS 7 became available to download last Wednesday, Internet traffic from Apple.com tripled to more than 13% for the average customers of Sunnyvale-based Blue Coat Systems. The company makes hardware and software that helps companies monitor and optimize their Web traffic.

Though streaming media services such as Netflix and YouTube can consume large amounts of bandwidth, the rush to download a single, fairly large file was virtually unprecedented, according to Blue Coat director Jeff Brainard.

In a blog post Thursday on the Blue Coat website, Brainard wrote that customers who usually get about 4% of their traffic going to Apple.com experienced a spike of more than three times that, to 13%.

For one customer, traffic to Apple.com spiked to 32% of Web traffic.

“During that period, iOS 7 downloads accounted for the second largest volume of traffic behind only YouTube videos,” Brainard wrote.

That means that in offices and schools across the country, IT managers were struggling to keep their systems working as employees as attempted to download the iOS 7 to their Apple devices.

And that also resulted in a busy day for the folks at Blue Coat, who scrambled to help their customers manage the surge of traffic and figure out ways to reduce its effect.

Of course, anyone who tried to download the new version of Apple’s mobile operating system when it became available on Wednesday knew there was a stampede to get it. Users experienced error messages or long download times.

On Monday, Apple confirmed that iOS 7 had been downloaded onto 200 million iOS devices. And other third parties reported that the adoption had pushed past 50% of all iOS devices, a far faster clip than previous updates.

Brainard said IT managers have grown accustomed to seeing big spikes in Web traffic around major events such as the World Cup or the death of a major celebrity. But it’s one thing for people to be posting lots of short tweets or Facebook posts and another thing for millions of people to suddenly try to download a large file from a single source, he said. “There was a ridiculous amount of popularity for this update,” Brainard said in an interview. “I think in the case of a big file update that’s had this kind of impact, no, I have not seen this in the four years I’ve been here.”

The Philips 9000 Series is Philips’ first foray into Ultra High Definition television, unveiled at technology show IFA 2013 in Berlin.

There are two UHD TVs in the 9000 range: a 65-inch model and 84-inch model, both displaying 3,840 x 2,160 pixels of eye-popping detail.

Both TVs are LED-backlit and have three-sided Ambilight, which projects light from three sides of the TV to complement the colours on the screen. The 65-inch model boasts a 15W speaker and two 6W speakers, while the 84-inch version pumps out sound from two 25W speakers and two 20W speakers.

4K is still very much in its infancy, so there’s very little actual 4K stuff to watch in eye-frazzling detail. So the 9000 TVs attempt to improve on the detail of high definition films and TV by upscaling Blu-ray, DVD or HD TV channels.

One way you can see the eye-popping detail of which the TV is capable is with photographs. Photographs taken by even today’s average compact cameras and camera phones pack in way more detail than HD video, so you can view photos of 8-megapixels or more in stunningly crisp detail.

Which means you’ve just paid five grand for a photo frame.

You can also connect to the Web and access apps and online services such as Netflix, YouTube and Skype alongside Philips’ usual smart TV features, as well as Miracast and SimplyShare to connect to your phone and tablet.

And the 4K TVs also do 3D, because nobody demanded it. Like most high-end TVs today, the Philips 4K models can convert regular two-dimensional films and TV to 3D.And the price? The new Philips models are more expensive than Sony and Samsung models already on the market: the 65-inch 65PFL9708 costs 4,999 euros, and the 84-inch 84PFL9708 will set you back 14,999 euros.

You’ve seen the awesome statistics that accompany each video on YouTube. Some folks can post a video in one day and see millions of views within a week. Others get only a handful to tune in.

How and why does this happen? And what can small businesses, fledgling producers and all-around hams do to increase their numbers?

YouTube, the world’s most popular video site, has distilled best practices down to a science with what it calls the “Playbook.

Ben Relles, YouTube’s head of programming strategy, travels around the country meeting with young producers to explain the Playbook and how their videos can rise to the top.

YouTube puts ads on all of its videos and shares more than 50% of the revenue with its top creators, so there’s a financial incentive for anyone making videos on YouTube to see better results.

During a recent stop at YouTube’s splashy new production space here, Relles discussed the top seven ways video creators can get better seen.

— Think viral: Ask the question before you start shooting, “What will make people share this?” Relles says. “And what is it about this video that you think people will watch and immediately want to put on their Facebook, Twitter and Google+ and e-mail and everywhere else.”

— Have a great hook. On YouTube, views matter, but more important is that the entire video has been watched all the way through. The channel doesn’t want a basic click and folks turning away within seconds. How to keep them hooked? The Playbook recommends opening big. “Personalities should address/welcome the audience, ask a question, spark the viewer’s curiosity, or tease the rest of the video.”

— Take the time to optimize.”How you title the video, the thumbnail you choose and the tags you compose all play a big part in the video being discovered,” says Relles. Google-owned YouTube is the world’s second-largest search engine; effective titling helps the video get discovered. The headline should use keywords first and branding (the show or channel name) at the end. Beyond the headline, tags are another tool for discovery. And a good thumbnail image of the video — which also shows up in search results — can help direct viewers to the content. When you upload videos to YouTube, after the video is processed, tools are available to change the thumbnail to your liking.

— Collaborate. One big trick of YouTube stardom is that the audience likes to see their favorites appear with other stars, just like the comic book days of yore that saw Superman interact with Batman or the Incredible Hulk meet up with Iron Man. No tool will do more to build your views and online standing than joining forces with another creator, Relles says. “If you work with somebody else on YouTube that has a similar subscription base to yours and you do something really creative together, (their viewers will) recommend others to check out your channel.”

— Subscriptions. Encourage viewers to subscribe to your channel, because that in turns builds a recurring audience.

— Connect with viewers. Social media starts with a basic question: “Will the video I’m making be shared?” and if so, “how?” From there, encouraging feedback and responding is vital. “How you create a dialogue with (viewers) goes beyond the content,” Relles says. “It gives the audience an opportunity to feel they’re part of the conversation.”

— Respond to comments. Relles suggests answering comments shortly after the video is posted. The first commenters are the core audience; keeping them engaged builds loyalty, he says. Prepare to have a thick skin — comments can be raw.

“People, especially, if they’re disappointed, will let you know this isn’t up to snuff. No matter what media it is, people are saying these things. When they’re home and watching TV, and they don’t like a scene, they tell the person they’re watching TV with. The exciting thing about online video, is you get to have this dialogue with people. If you’re open to this kind of feedback, you can use it to direct your content, or say, `That’s great, that’s your opinion.'”