Posts Tagged ‘LinkedIn’

Apple has released the OSX Mavericks update for its Mac line of computers. This update is available for download free of cost starting today. Want to know what’s new in Apple’s latest operating system? Here are eight features that OSX Mavericks will brings your Mac…

iBooks, Maps integration
Apple has integrated its iBooks and Maps app in Mavericks operating system. You can zoom into locations, check out Flyover view and get real-time traffic conditions. Addresses given in emails, calendars and contacts can be opened directly in Maps app on the desktop.

With the addition of iBooks library in OSX, you will be able to access booksiPads and iPhones right on the desktop. You can open multiple books in the app simultaneously.

Finder
The Finder will be available in full-screen mode, showingFinder tabs in a single window. The layout will be customizable and files can be moved between tabs with a simple drag-and-drop move.

Notifications
The Notification menu in OSX Mavericks will allow you to perform tasks without opening the specific application. You can reply as well as to messages and emails, attend FaceTime callsthe Notification Centre. You can also sign up for web updatesauction alerts, news, sports scores etc rightthe Notification Centre, without opening the browser.

Multiple displays
While multiple displays had been supported in previous versions of OSX, the Mavericks update brings more functionality to them. Instead of one display acting as primary and the other as secondary, Mavericks OS brings the menu bar to both of them.

You can also run multiple apps in both displays or use a single app in full-screen mode and use several apps in the other one. Apps can also be moved between the two displays via AirPlay in the new operating system.

iCloud Keychain
iCloud Keychain will rememberyour passwords, credit card numbers, contact information etc acrossApple devices running on iOS 7 and Mavericks operating system. It will fill forms automatically and suggest hard-to-crack passwords as well.the passwords are encrypted by 256-bit AES encryption for data security.

Safari
Safari browser is faster in Mavericks, while consuming lesser power and RAM than previous versions. The browser also gets a redesigned Sidebar, which has three tabs – Bookmarks, Reading List and Shared Links.

While the first two are similar to the versions seen in OSX Mountain Lion, the third feature is new. Justin iOS 7, Safari in Mavericks aggregatesthe links shared by people and pages you follow on Twitter in one pane. It integrates the links shared by LinkedIn contacts too.

Tags
You can tag files in applications as well as iCloud with OSX Mavericks. If you are working on a project, you can markthe documents, videos, photos etc with the same keyword to easily locate them via Finder.

Lower energy consumption
Apple says that Mavericks operating system is more power efficient than predecessors despite being faster than them. It compresses memory for faster response time, slows down processing of apps that you are not currently using and groups low-level operations so that the CPU enters low-power mode more frequently to conserve battery life.

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The nostalgic review of my piece had me thinking about what factors we need to consider for successful SEO as online marketers in 2014.

Social, Local & Mobile

We’ve spent the last handful of years practicing and preaching the importance of being in social, mobile, and local. This mindset was proactive. It allowed us to not solely focus on keywords and search results, but how these elements were going to change the search results our users saw as well as our user’s experience.

While we walked down this road, at first it felt as if we were making strides to build silos of these efforts. Soon we saw the convergence of local and social sites molding into Google local results (e.g., Yelp reviews in Google local listings). We’ve also seen the fast paced growth of mobile and how localization of results has brought a more relevant delivery of results in this arena.

Search in 2013

This year has brought upon a lot for us to understand as marketers. As we close out 2013 algorithmic intelligence is changing faster than ever, at least in my opinion.

The buzz of 2013 and even more so the last few months has been upon the advancements of the Knowledge Graph, Local Carousel, Google Now, Hummingbird, and the great secure search/”(not provided)” change.

That’s not even to mention Penguin and Panda, but those changes are more about what you may have done wrong in the past. We’re here to talk about the future.

The Future of SEO

While the “(not provided)” announcement was a smack in the face to SEO professionals, hopefully it has helped you to realize that our intentions shouldn’t be so focused so solely or intently on ranking a keyword in search results.

After watching what Google has been doing over the last year or so, where do keywords tie into the above-mentioned rollout features? They each in some way or another tie into local, mobile, or social.

  • Will keywords help you with the Local Carousel? No, proximity and review generation will.
  • How will Google Now propel your keyword strategy? It won’t, but social efforts will.
  • Do you think that Google will give you a Knowledge Graph box for a keyword and link to your site? If so, you’re dreaming.

Add in the Hummingbird update, and all of these changes tell us that Google is moving closer to bringing everything together through the tie-ins of localization and semantic improvements for conversational search, which is popular on mobile.

SEO Isn’t Dead, It’s Converging

SEO at its core will never be dead. All of the on-site needs of yesteryear will remain important in 2014. All of the newer processes of creating informational, enticing, and insightful content for link building and social digestion are still the hot topic now and will be heading into the future.

My point is that we need to watch the converging of our old silos into the new SERP display. SEO has taken on a converging role with other mediums which impact SERP display.

source: searchenginewatch.com

2014 Will Still be Big for SEO

Sites must be crawled efficiently, content must be targeted, and yes we still want to rank where desired. The focus as we move down the road is more so on what vehicles we use off-site to help drive traffic to our sites.

How we use the previous discussed pillars alongside their continual convergence by Google will determine how successful your online marketing strategy will become.

Quick takeaways:

  • Don’t build a local listing. Allow your audience to help you build a local presence.
  • Don’t build a brand. Build a community, a socialized brand, one that can keep your audience in tune with you in real-time.
  • Don’t just optimize a site. Optimize an experience for those that are mobile and content hungry.